I am a pro skilled photographer / graphic designer / dj. I mostly photograph portraits, sporting events, travel, and automobiles.
When I edit my photos of people, I focus on the edits being complimentary to the person and not a complete overhaul to where it doesn't look like that person. i.e. skin blemishes, pimples, unorganized hair strands, and some other sightly issues. But I don't do the porcelain skin look, or heavy skin smoothing etc.